I like to buy, use, and lose Callaway golf balls. Why? Because my favorite pro golfer uses them. Anyone remotely aware of my golfing skills recognizes the absurdity of any connection between what he does with a Callaway ball and what I do with them. But there is still that undeniable hope drilled into my psyche by the commercials.
Former Purdue quarterback Drew Brees has his face representing a variety of products and organizations these days. Whether it is Vicks Vapo Rub, Wrangler Jeans, Chase Bank, Tide soap, or Can-AM Spyder (a three wheel motorcycle that he is contractually forbidden to drive), he has leveraged his popularity as an NFL star into a sizeable fortune by subtly saying there is a possibility that we could be like him if we bought and used those products. The endorsement of someone famous, powerful, beautiful, or successful seems to be the engine that drives the decision making of consumers. Is it possible to be content until you possess and use the same products as Drew Brees, or any other powerfully famous person for that matter?
Who is the best face for Kossuth? If we were to develop and launch a county-wide advertising campaign for KSBC, who would be the best celebrity face to help us? Our objective in this campaign would be to make everyone who sees our ads, commercials, and pictures drool with desire to be a part of our church. What would the commercials look like and who would we hire as the star that would produce the most buyer response?
You are the face of the church. Every day of your life is an endorsement for the gospel of Jesus Christ and the many advantages of being a part of a community like Kossuth. That is certainly what Jesus meant when he taught that his followers are the salt of the earth and the light of the world. Jesus expected his followers to be the face of the church he gave his life to build.
The Apostle Paul affirms this truth many times in his letters to churches. He specifically and repeatedly brings the reader’s attention to the fact that the faith and love of church members was growing and becoming more well known throughout the region (2 Thess. 1:3-4; Col. 1:3-8). The people causing a stir and drawing attention to the church were those practicing sacrificial love, risk-taking faith, and endurance though suffering.
We need both warning and encouragement as we continue through these weeks of good dialogue regarding Changing Seasons at Kossuth. The warning is that sometimes in our weakness and weariness, we too easily shift the responsibility for our church’s growth, reputation, attractiveness, and effectiveness to a select few. Those faces of Kossuth could be the leaders, the successful, the wealthy, or any representative of the kind of people we want to attract as a church.
The encouragement is that the message of the gospel is about transforming lives. Your life of love, faith, and hope strengthened by the grace of Jesus is the best representation of our church in this community. Leaders are important for many reasons. God does give opportunity to a few higher profile types in the church. However, it is your walk with God in the real time of the struggles and challenges of daily life that God puts on the billboard and in the commercial to draw attention to and create desire for knowing him.
Buyer response, that’s what matters. Show them your faith, love and hope ... it will generate buyer response every day of the week.